Stopping by Woods on a Snowy Evening - 600 Words

Robert Frost’s â€Å"Stopping by Woods on a Snowy Evening† is a poem that gives off different feelings the more times one re-reads it. At a first glance, it seems like a simple momentary encounter for the speaker with beautiful Mother Nature, who stops to enjoy it before returning to the long journey that awaits him. However, with the second read, as one thinks more deeply, it becomes clear that the poem is actually illustrating the speaker’s journey through life. The unforeseen stopping depicts a point in life, where the speaker debates whether he wants to continue on with life or not. The poem turns from being a transparent fancy for nature to a more dramatic one, which possesses deep significance. While nature is beautiful, the speaker is†¦show more content†¦The horse reminds him of the promises that he must keep and thus is symbolic of the logical part of a mind. The last two lines â€Å"And miles to go before I sleep† repeat to emphasize the idea that though the woods are luring, there are still promises that need to be kept. Metaphorically speaking, the word â€Å"miles† could mean places, destinations or even tasks that require attention. The repetition makes one notice the significance of the line, which ultimately stresses the point that the speaker must give up this beauty for reality. His conscience makes him realize, that the utopia he is experiencing is short-lived. His obligations outweigh his personal indulgences, and so he repeats this mantra to himself, in order to focus back on what is important. The man is constrained by the obligations to his job, family and society. Consequently, all these obligations prevent him from realizing, how they are holding him back from living a more pleasurable life. In conclusion, Robert Frost, through his poem â€Å"Stopping by Woods on a Snowy Evening,† presents a traveler’s momentary encounter with Mother Nature. He illustrates a striking and a meaningful picture, with the use of imagery, symbolism and repetition, of what a person experiences whilst observing the beauty of nature. As the narrator gets back to his senses, he recognizes that he must finish his duties and keep his promises. Although,Show MoreRelatedStopping By Woods On A Snowy Evening1415 Words   |  6 Pagesoften triggered by feelings of helplessness and the inability to cope (Suicide Facts). Many people who suffer from feelings of self-despair mistakenly believe that ending their lives is the antidote to their pain. Robert Frost’s poems, â€Å"Stopping By Woods on a Snowy Evening,† â€Å"The Road Not Taken,† and â€Å"Acquainted with the Night† each have distinct moods and messages, but they converge on a common theme. While many rea ders may have difficulty interpreting the gloomy, hopeless poems, the main message ofRead MoreStopping By Woods On A Snowy Evening904 Words   |  4 Pagesâ€Å"Stopping by Woods on a Snowy Evening† is a poem written by Robert Frost in 1923. In order for us to understand the message that the author is trying to depict in this poem, we must use â€Å"the drill† method. The drill method consist of analyzing the poem for devices of sound and figures of speech. The drill method is used to unravel the distilled content within the artwork. The devices of sound are resources that poets utilize in their art to project and reiterate the meaning or the experience ofRead MoreStopping By Woods On A Snowy Evening1556 Words   |  7 Pagesis present in Frost’s poem, â€Å"Stopping by Woods on a Snowy Evening,† from the 1928 collection, West-Running Brook. Here, Frost creates a good example of a Rubaiyat stanza that is broken into four sections totaling sixteen lines. From the moment we meet the narrator, we are aware that his persona is suspicious, from his inspections of the winter surrounding, to the focus on his odd behavior and the final reminder of a plan. What â€Å"Stopping by Woods on a Snowy Evening† deeply concerns is found inRead MoreStopping By Woods On A Snowy Evening847 Words   |  4 Pagesfeeling all of the emotions portrayed by the speaker? In the poem â€Å"Stopping by Woods on a Snowy Evening†, written by Robert Frost in 1923, you receive that exact feeling. The poem is abou t a man stopping to admire the beauty that are the woods on a snowy night on his way to complete his task. This poem had many parts that could be well analyzed, which was surprising for how short the poem truly was. â€Å"Stopping by Woods on a Snowy Evening† had many literary terms including the structure of the stanzasRead MoreStopping by Woods on a Snowy Evening1900 Words   |  8 Pagescan arrange what they want to say in several different ways. A wonderful collection of poetry which is more than capable of helping you achieve this is, â€Å"A Sense of Place.† Among these poems the focus will be entirely placed on â€Å"Stopping by Woods on a Snowy Evening† by Robert Frost. He was born on March 17th in 1874 San Francisco, California. Frost’s mother was of Scottish descent and his father’s origin was English. This particular poem of his was written in 1922 when Frost was at the age ofRead More Stopping by woods on a snowy evening Essay2229 Words   |  9 Pagesincluded. quot;Stopping by Woods on a Snowy Eveningquot; Complete Text Whose woods these are I think I know. His house is in the village, though; He will not see me stopping here To watch his woods fill up with snow. My little horse must think it queernbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; To stop without a farmhouse near Between the woods and frozen lake The darkest evening of the yearRead MoreAnalysis Of Stopping By Woods On A Snowy Evening1920 Words   |  8 Pagesâ€Å"Stopping By Woods on a Snowy Evening† By Robert Frost Commentary The poem, â€Å"Stopping By Woods on a Snowy Evening,† by Robert Frost is about the speaker walking near the woods while snowing. Though deceptive in length because of the feeling of a dream or deep sleep, the poem is rather short with only 16 lines. Ultimately, Frost creates a tension throughout the whole poem between a near-silent sleep or dream state and inclination to face reality. The readers are being drawn into sleep with the speaker’sRead MoreAnalysis of Stopping by Woods on a Snowy Evening851 Words   |  4 PagesAnalysis of Stopping by woods on a snowy evening Stopping by Woods on a Snowy Evening is a very well know poem by Robert Frost. The poem appears to be very simple, but it has a hidden meaning to it. The simple words and rhyme scheme of the poem gives it an easy flow, which adds to the calmness of the poem. The rhyme scheme (aaba, bbcb, ccdc, dddd) and the rhythm (iambic tetrameter) give the poem a solid structure. The poem is about the speaker s experience of stopping by the dark woods in the winterRead MoreStopping By Woods On A Snowy Evening Essay1431 Words   |  6 PagesFrost poetry in my free time. A phrase within the fourth stanza of the poem Stopping by Woods on a Snowy Evening, curiously mirrored the journey of Christine J. Walley, the author of the ethno-biography Exit Zero. â€Å"The woods are lovely, dark, and deep but I have promises to keep, and miles to go before I sleep,† Frost writes. He presents the reader with a lone traveler trekking through the woods in search of answer. These woods display a level of co mplexion that may not be noticed by the everyday passerbyRead MoreAnalysis Of Stopping By Woods On A Snowy Evening1506 Words   |  7 Pageselements of human life within simple poetry. The fourth stanza of his poem Stopping by Woods on a Snowy Evening, curiously mirrored the journey of Christine J. Walley, the author of the ethno-biography Exit Zero. â€Å"The woods are lovely, dark, and deep. But I have promises to keep, and miles to go before I sleep,† Frost writes (Frost, 1923). He presents a lone traveler trekking through the woods in search of answers. These woods display a level of complexity that may not be noticed by the everyday passerby

Literature Review Social Capital - 3405 Words

Literature Review Social Capital The conceptualization of the term â€Å"social capital†, as observed by Alexis de Tocqueville in the late 1800s, found its usage in describing the intangible wealth of American life and culture. Often incorporated in discussions surrounding politics, media, and other communication subtopics, de Tocqueville’s earliest observations of community gatherings would go on to spawn a critical debate in social influence. Inquisitively, de Tocqueville discerned that American citizens inherently gathered in public arenas to discuss important matters that had a direct importance on their community and its relation with those in neighboring areas (Ferragina 2013). For de Tocqueville, the civility and rationally displayed in these public forums were a phenomenon that he would later describe as â€Å"habits of heart†. A â€Å"habit of heart is where people watched out for each other for no apparent reason than what is good for you, is good for me (Champlin 1985).† Itâ₠¬â„¢s eventual evolution was brought on by reconstruction after the Civil War where the United States’ economy began to flourish and allow for an influx of immigrants looking to take part in the bustling national community. This influx of culture and community helped establish nationalist pride that went well into the 1900s, where global turmoil would eventually test the United States (Condeluci 2014). Near the beginning of War War I, it was thought that de Tocqueville’s idea about ‘habits of heart’ was worthShow MoreRelatedResource Based View of Social Entrepreneurship: Puting the Pieces Together813 Words   |  3 Pages The emerging field of social entrepreneurship calls for a need for new integrated theories to contribute to the discipline and help grow the field. Social Entrepreneurship has been a topic of academic interest for the past few decades; however there has been little scholarly output in mainstream journals (Short, Moss, Lumpkin 2009). Social entrepreneurship is commonly defined as â€Å"entrepreneurial activity with an embedded social purpose† (Austin et al. 2006). Social entrepreneurs play a roleRead MoreDrug Addiction And Socioeconomic Status1467 Words   |  6 PagesSchool Author’s Note This literature review was written for Mrs. Boggs Advanced Composition class Abstract Drug addiction has historically been associated with impoverished minorities. However, in recent years, drug addiction has spiked amongst the suburban middle class. While this is obviously an issue, the reasons behind drug addiction are still not entirely unclear, making responding to addiction crises difficult. 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Amul Market Research free essay sample

Loved by one and all ice creams are the best way to beat the heat in India. As soon as summers approach in India the streets are full of vibrant pushcarts belonging to the different ice cream brands that almost force you to pick up a frostik, a cup or a cone. The ice cream market in India has witnessed a steady growth over the last few decades. The growth in the Ice cream industry has been primarily due to a strong distribution network and a good cold chain infrastructure. The ice cream market in India is divided into the branded market and the grey market or the unbranded market. The branded market is currently 100 million liters per annum valued at ` 800 crores. The grey market consists of small local players and cottage industry players. Currently the ice cream industry in India is worth ` 2,000 crores. The per capita consumption of ice cream in India is about 300 ml, as compared to the world average of 2. 3 liters per annum. The main aim of this project is to know the consumer behavior pattern and to recommend steps to improve sales of AMUL in Kerala by a thorough analysis of the customers as well as the retailer. Try to find out what are the main hindrances in the AMUL ice cream sales in Kerala and suggest methods to counter it. 5 Introduction Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF),is Indias largest food product marketing organization with annual turnover (2010-11) US$ 2. 2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members. It is the Apex organization of the Dairy Cooperatives of Gujarat, popularly known as AMUL, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It operates through 47 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is Indias largest exporter of Dairy Products. Head Office Gujarat Cooperative Milk Marketing Federation, PO Box 10, AMUL Dairy Road, Anand 388 001, Gujarat, India Phone No: (+91) (2692) 258506, 258507, 258508, 258509 Fax No: (+91) (2692) 240208, 240185 Email: [emailprotected] coop 6 Objectives of the study Objective of this study is to make AMUL ice cream the top ice cream brand in Kerala. Location of the study is Trivandrum. AMUL is the No. 1 ice cream brand in India , with sales double that of the nearest competitor. AMUL would like to achieve such a situation in Kerala also for which a sales strategy is to be devised, after meeting retailers as well as consumers. AMUL has mainly two constraints . Firstly it cannot take catering orders as it is not capable of supplying the product at a bulk amount in a very short period as all its products are manufactured in Gujarat and then transported to other states only in Bangalore it has a separate production unit that of milk . Secondly it does not provide high margin to its retailers which other companies like Uncle John, Lassa, Skei, Snowy gives which are mainly frozen desserts made of vegetable fat . Merri boy, Milma and AMUL are companies which manufacture ice cream made of milk and milk fat . There are four categories of retail outlets A,B,C D . A B outlets are the big retail outlets which AMUL targets while small outlets like C D AMUL is not able to make much sales due to other competitors and their offered profit margin which is in the range of 25-40%. AMUL gives a margin in the range of 10-20%. AMUL mainly gives a profit margin of 20% on a sale of 80,000 units of ice cream so the profit comes to be of 16,000 units. At the same time the local brand ice cream companies like Lassa, Uncle John give a profit margin of 40% on 30,000 units of ice cream sales so the profit comes to be of 12,000 units. There is presence of other competitors in A B outlets but AMUL don’t face much competition there as its sales is not much affected and its demand is not only more but also there is a brand loyalty towards AMUL products so there are enough customers who purchase AMUL ice creams. 7 Brief description of the concepts / models introduced in the study a) Porter’s 5 Forces Model: Porters five forces include three forces from horizontal competition: threat of substitute products, the threat of established rivals and the threat of new entrants and two forces from vertical competition: the bargaining power of suppliers and the bargaining power of customers. Fig . 1 )Threat of su bstitute products : AMUL sells its stock in bulk to many large retail shops and the small retail shops are not AMUL’s target so in these shops the main business is done by the local brands(Uncle John,Lassa,Skei) which sell frozen dessert at a good margin. AMUL cannot make a compromise on the profit margin given as all its products are coming from Gujarat and also the production cost involved is very high so all ice cream products are produced at Gujarat and then transported to other states . The production cost for frozen dessert is low so the brands like Uncle John, Lassa,Skei are doing good business and are able 8 to sustain itself in the market even though their promotion strategy is not much effective as AMUL and also their advertisement cost is much lower compared to AMUL. 2 ) Threat of established rivals: Ice cream brands like Baskin Robins which is an international brand has its own customer base who are mainly NRI . The flavours offered by it is 32 and also it has a good advertising and promotion strategy so it is able to make good business without much hurdle. Other brand which has a strong customer base is ,Kwality Walls it has both ice cream as well as frozen products so it is able to make a good business in small as well as large retail shops with good profit margin. Local brand Merri Boy has managed to win the trust of the retailers by providing them with sufficient stock whenever they have demanded. AMUL’s main problem is proper supply of stock due to which retailers face lot of difficulties when it comes to AMUL ice cream sales . Even though the quality of Merri Boy is low but due to proper communication with retailers it has managed to create a good loyality base of retailers . So unless AMUL gives them something extra in terms of offer,supply or margin they would hesitate for AMUL sales. 3)Threat of new entrants: AMUL Ice cream products are a brand of the company GCMMF which is known for its taste,quality and brand image. The threat of new competitors is one of the forces of Porter’s model which in this case is more because of the stock availability of AMUL in Kerala which it has not been able to sort out. The company has established its new storage unit at Aluva in a step towards storage of Ice cream products. AMUL 1 litre volume ice cream are available at all AMUL ice cream selling shops which gives a very fearce competition to all other brands present. But when it comes to providing with other variety of ice cream there are only few shops which sell all the ranges of AMUL ice creams. This short coming can work well for new entrants if they will provide good variety and good profit margin. 4) Bargaining power of suppliers: Suppliers tend to be powerful when they re organized or concentrated, in case of AMUL this is seen as a main problem as the retailers feel that the company Managers don’t posses much knowledge about what stocks have come, also those flavors whose demand are low comes in bulk so storage becomes an issue. In case of AMUL the substitutes available are more which gives good freezer schemes than AMUL ice cream so retailers fear that the freezers might be taken a way if they sell AMUL ice cream for which they are not ready to take any risk so suppliers bargaining power is much lower. The best defenses are to build a win win situation with suppliers or use multiple supply sources to increase the AMUL sales it can be in the form of giving good offers, margin or giving pleanty of stocks to retailers. 9 5)Bargaining power of buyers: When the buyers purchase in large quantities then buyer can use their purchasing power as leverage to bargain for price reductions . The retail chains today are exercising sufficient power over major brands which build more margin . AMUL at present has many outlets in all over India ; the company has entered the fast growing retail space with Scooping Parlour. Families and youngsters eating out ice creams can now have a rich and unforgettable experience at the nearest AMUL’s Scooping Parlour, which has helped in boosting brand image and demand. AMUL must aggressively expand the number of exclusive outlets, due to which it can become the No1 brand in Kerala. The competitive struggle is fought through price, advertising and promotion spending and direct selling efforts. AMUL ice creams are affecting its competitors by its price, taste and quality. There is no differentiation in quality between consumer bulk packs . AMUL do not compromise on quality of the products offered, may it be consumer product or bulk packs. All the products have same quality standards in terms of fat, total solids etc . Some features of AMUL ice cream due to which retailers prefer AMUL are Probiotic Range: AMUL is the first company in the India to introduce probiotics in ice cream, for which IDF (International Dairy Federation) has awarded GCMMF the Best Innovation in Nutri Marketing Category. SUGAR FREE Range: AMUL has introduced SUGAR FREE Ice Cream in Bulk Pack to cater this segment. AMUL is the first who made this ice-cream especially for diabetic Patient Who feel Guilt while others are eating Ice-cream in Marriages. b) SWOT Analysis: SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. SWOT ANALYSIS OF AMUL ICE CREAM 1) ? ? ? ? ? S (Strength): Good brand image. No 1 ice cream brand of the country Good Range of prices and volume of ice cream available Has a good loyal customer base Quality unmatched by other brands 10 2) W (weakness): ? Dealer interaction with retailers very low ? More competition from other companies like Skei, Uncle John, Kwality Walls, Merri Boy due to good profit margin and stock supply. ? Retailers are not getting timely supply of goods ? Retailers main concern is the availability of flavor and profit margin for which they are not ready for any compromise and AMUL has failed to deliver it. ) O (Opportunities): ? The month from December to May is the high sales period for ice cream due to many festivals, hot period and vacation times AMUL can increase its sale in these periods by giving proper discounts. ? Due to many products available under the brand name AMUL with good quality, people trust the ice cream product of AMUL and are loyal towards it due to its quality, taste and flavor ? New shop owners are willing for the sale of AMUL ice cream as the company has a great brand name. 4) T (Threats): ? Retailers selling other brands are not ready to take risk of selling AMUL ice cream as the other brands give freezers for free or with some deposit so the retailers fear of losing their contract with other brands. ? Availability of in demand flavor and profit margin is an issue which AMUL has not been able to solve unless this is sorted out AMUL ice cream cannot achieve No1 sale in Kerala. ? Wide range of availability of competitors products due to good distribution system. ? Availability of other ice cream local brand like Merri Boy which gives good variety as well as margin and have a good loyal retailer base. The increase in stock availability, margin and credit by other company force the retailers to sell any brand of ice cream. 11 Brief about the industry / organization where the study was carried out AMUL Ice Cream was launched on 10th March, 1996 in Gujarat. The portfolio consisted of impulse products like sticks, cones, cups as well as take home packs and institutional/cateri ng packs. AMUL ice cream was launched on the platform of ‘Real Milk. Real Ice Cream’ given that it is a milk company and the wholesomeness of its products gives it a competitive advantage.